Research On The Development Strategy Of The Hebei Branch Of The NF Pump Industry

Since the reform and opening up,the pump manufacturing industry has made considerable progress and development in China.But the competition environment of pump manufacturers is increasing.Under such a background,the role of development strategy is becoming more and more prominent in the process of long-term business development.More and more enterprises begin to pay attention to their own development strategy,so as to point out the direction for the development of the enterprises.Especially for the branch company responsible for the specific area,it has become the prerequisite for the sub companies to strive for the development breakthrough in the framework of the development of the company under the framework of the development of the general company.NF pump Limited by Share Ltd is a joint-stock enterprise established in 1991.The Hebei branch of the NF pump industry is a local enterprise dedicated to the service of the Hebei market for the better service of the Hebei market.The main applications of the enterprise products include the facilities for water supply and drainage groups,air conditioning heat exchange enterprises,water plant power plants,sewage treatment plants,and various civil construction enterprises.As the time of entering the Hebei market is short,the price of the products is high,the relationship between the enterprises in Hebei is not stable,and the marketing and management methods are unscientific and unsuitable,the share of the Hebei market is lower than the national market share of the NF pump products for a long time.It is the key point for NF pump branch to further enhance the competitiveness and profitability of the NF pump company to win the recognition of the enterprise products in a wider range.In this paper,we adhere to the principle of theory and practice,from the combing and expound the development strategy,close to the development status of the Hebei branch of the NF pump industry,and use the SWOT analysis and PEST analysis to analyze the development situation and the development environment of the Hebei branch of the NF pump industry.The research holds that NF pump industry has a unique development advantage,although there is a significant shortage,but the company is facing a relatively positive development environment,and has the ability to have a chance to do a great deal in the Hebei market.Therefore,the research for the Hebei branch of the NF pump industry has set up the "leader" development strategy to become the technical leader of the pump industry in Hebei and the whole North.Under the guidance of the development strategy theory and other related research theories,the study conforms to this development strategy and has formulated the principles,measures and guarantee proposals for the implementation of the development strategy for the Hebei branch of the NF pump industry.