The Internet Marketing Strategy Of Yiwu Commodity Company

As the developing of e-commerce keep changing people's life tremendously.Various of new e-commerce companies come out into market,the competition become more fiercely.Yiwu is a city owns a biggest general merchandise market in the world.With the popular of the e-commerce,traditional market sellers begin to join e-commerce.Lots of e-commerce entrepreneurs come to Yiwu.Formed several clusters like “taobao contryside”,”e-commerce community” etc.Muhui company is a ten years e-commerce company.Own a lot of experience.However,facing the changing market,it has to change and improve its internet marketing strategy.Fistly,using the method of literature searching.Reading a lot of literature related to general merchandise's internet marketing.Analyse the internet marketing situation of Muhui company.Secondly,through the method of comparative analysis.Compare Muhui company to other mature e-commerce companies.Finding out the problem related to internet marketing strategy in Muhui company.Finally,using qualitative analysis and quantitative analysis,combining internal and external factors,develop appropriate marketing strategy.This thesis takes Yiwu e-commerce company as research object.Take Muhui company as a classic case to do the deep analysis.Consulting a large numbers of thesis from china and abroad.Using internet marketing theory and tools.Firstly,describe the main environment of general merchandise market,pointing out the importance of using internet marketing strategy;secondly,Using method of SWOT to analyse Muhui company Strengths,Weaknesses,Opportunities and Threats.Finally combing the literature and practical.Giving the suggestion to internet marketing strategy of Muhui company.