Spatial Pattern And Influencing Factor Analysis Of Experience Business Based On POI Data In Shanghai

The rapid development of the cybereconomy promotes the sharp transformation of the traditional commerce in the era of "Internet +".Increasing the proportion of experiential business was a competitive strategy to attract consumers initially.With the increasingly growth of the internet economy,it gradually became the normal operation mode of various commercial activities.In 1970,Alvin Toffler proposed that the era of experience economy will be the fourth stage after agricultural economy,industrial economy and service economy.China has witnessed a sharp growth of experiential consumption in decades,which is faster than the total retail sales.Faced with the rapid development of experience economy,it is growing in importance to promote the scientific development of experience economy.So it is necessary to carry out the research on the spatial pattern of experiential commercial.Based on the review of urban commercial space structure theory,research related to experience commercial,central place theory,location theory,land rent theory and Maslow's hierarchy of needs,the thesis analyzes the spatial pattern and influence factor of experience commercial in Shanghai,which is based on the POI data.The thesis can be divided into six chapters or four parts.Introduction to the main content is as follows:The first part of this thesis includes chapter 1 and 2.The first chapter elaborates the research background,the research significance,relevant concepts,specific research contents,literature review of the thesis,and the overall framework and innovation points are also discussed.The second chapter sorts out the theoretical foundation,research method and data source of the thesis.The theoretical foundation includes central place theory,location theory,land rent theory and Maslow's hierarchy of needs.The research methods mainly include Kernel Density Estimation,Natural Breaks,Voronoi polygon,etc.The second part can be divided into chapter 3 and 4.The third chapter mainly analyzes the characteristics of the overall spatial pattern of the experience business in Shanghai,including city scale and central city scale.The fourth chapter explores the differences between different types of experience business from two perspectives.One is to distinguish the experience business from the operating content and make a comparative analysis.Another is to discuss the virous spatial pattern from the different consumption level.The third part is chapter 5.Based on the second part,the fifth chapter argues the influencing factor of the experience business through the empirical analysis.The forth part is chapter6.This part makes a summary of the thesis and an outlook of future research directions.Through the research,the results show that: the overall spatial pattern of experience business in Shanghai represented as a pyramid model,with a hierarchy of "1,6,6,10".The center of high grade agglomeration is mainly distributed in the center city,new town and central town,which with a large population density.Within the outer ring(central urban area in Shanghai),experience business is characterized by linear distribution along Nanjing Road and Huaihai Road,with several spotty distributions around,and the center is mainly distributed at the municipal commercial center.The spatial pattern of the seven types,which includes beauty salon,VR experience store,Fitness center,photo shop,canteen,cinema and KTV,can be divided into three distribution model: the beauty salon and VR experience store belong to the cluster distribution,the fitness center,photo shop and canteen belong to the transitional distribution,the cinema and KTV belong to the uniform distribution.In the center of the city,the agglomeration form of the above seven types also shows different characteristics.In addition,there are also significant differences in the internal segmentation of the same experience business: Those with high input costs or high consumption levels,such as gymnasium,wedding photography and high-end restaurants,tend to be located on downtown or municipal commercial centers.At the same time,those with lower input costs or higher consumption frequency,such as fitness studio,general photo studio,and public catering,have a wide distribution range,covering the general town or low-grade commercial center.The result of spatial regression indicates that spatial interaction effects,population density,bus station density,number of shopping malls,pedestrian metro traffic flow and house price have significant effect on the spatial pattern of experience business.