Research On The Matching Of Enterprise Capabilities And Market Resources Based On Enterprise Transformation

With the economic globalization and the continuous adjustment of industrial structure coupled with the gradual improvement and diversification of consumer demand,just relying on the traditional business transformation has been unable to meet the development of enterprises.Enterprise transformation becomes an important means for enterprises to gain new vigor and vitality and realize “overtaking and overtaking”.Therefore,this paper is based on cross-industry transformation.By analyzing the evaluation indexes of enterprises transformation capabilities and market resources,and using the grey correlation analysis based on entropy weight,we can evaluate the enterprise transformation capabilities and market resources level.Then we use the universal matching matrix to observe the matching degree of the two,Finally,we verify the matching model through empirical analysis and put forward the implementation of countermeasures.Firstly,this paper makes a thorough analysis of the research significance and research background from the perspective of theory and reality.This paper introduces the research status of corporate transformation at home and abroad from the aspects of research,content,means,motivation and elements of enterprise transformation,and introduces the research methods and research contents of this paper.Secondly,while sorting out relevant theories of enterprise transformation,enterprise ability and market resources,this paper puts forward five indicators of the transformation ability of enterprises,including continuous innovation ability,environmental response ability,self-sustaining resource capacity,management control ability and public relations ability,and five indicators of market resources,including market profitability,market development potential,market competition intensity,market supply and demand level,and industry entry barriers.Thirdly,the gray relational analysis method based on entropy weight is used to evaluate the transformation ability and the level of the market resource.According to the evaluation that results are located in the specific area of the universal matching matrix,we can choose the business transformation strategy.Finally,the evaluation system and the matching model are validated through empirical analysis.It is concluded that the model has certain practical significance in cross-industry transformation,and need to combine the characteristics of their own to choose transformation evaluation indicators.