MJN Infant Milk Channel Management Of Internet Era

Since the advent of the infant formula,the marketing is a matter of concern.The infant milk powder's receptor oriented more specific,and also this part of the receptor are particular,and how to ensure the marketing of the market under the premise of the quality of infant formula,is the urgent problem need to solve of China's infant formula.Since the advent has been a century of history,the gradual infant milk powder has become a star in the world dairy industry and become an important component of the infant food industry.Now the leading brand of infant formula in China's-MJN has entered China for more than 20 years,but still run the traditional marketing strategy in the marketing of milk powder,and now it become more and more difficult to maintain a high degree of consistency in China's milk market.This paper introduce the background and significance of MJN company's channel management in the new era.Market management and the current status of channel,explores the market current situation and the development of MJN infant formula,also show the problems and deficiencies,and motivation to the development and improvement of the further,summarizes the conflict that MJN faced in the channel management.With the help of advanced management methods in the management of market channels,discussed the methods and related theories in the marketing of infant milk powder in the Internet age.In the strategy,market refinement,management and control the channel members.With the help of the Internet era of new media and other means to perfect the market channel management in China MJN infant formula,Hope that through the research of MJN company's channel management,It will be helpful to other infant milk powder enterprises in China.