By expounding the functional orientation of government behavior in the integration of tourism resources,the article points out the role that the government should play in the integration of tourism resources and the role that the government should play,and concludes the mode of the government behavior in the integration of tourism resources.On this basis,in view of the real situation and characteristics of the main tourism resources in Quanzhou,this paper reviews and summarizes the integration of tourism resources in the four stages of the Quanzhou government from zero integration,unconsciously integrated,self-conscious integration and attempt innovation.The government behavior of the Quanzhou government in the integration of tourism resources in the integration of tourism resources,strengthening the industrial scale,improving the supporting infrastructure,improving the brand influence and strengthening the supervision of the quality of the market is analyzed,and it is further pointed out that the government of Quanzhou is involved in the overall coordination,service supporting,market supervision and publicity and marketing.The problems existing in the face are deeply explored,including the unclear role of the government.The article also contrasts the experience of the integration of tourism resources in Xiamen near the city of Xiamen,on the integration of Southern Fujian culture,Fujian and Taiwan cultural resources and the establishment of the tourist distribution centers at all levels.It is concluded that Quanzhou can try to establish a leading government industry management mechanism,and should correctly grasp the misunderstanding of the government led role and try to break the administration.Regional restrictions and other revelations.Finally,the article tries to put forward the relevant optimization suggestions for the integration of tourism resources in Quanzhou.It mainly covers three aspects: strengthening macro guidance,making strong backing and pioneering and innovating.It involves highlighting the personality of hare tourism resources,grasping the commonness of regional tourism resources,integrating with protection and reasonable financing. |