Research On E-commerce Development Strategy Of Fujian Weishi Tea Company

With the rapid development of electronic commerce,especially the popularity of smart phones,rising further of mobile Internet,brought development opportunities to the traditional enterprise and all walks of life have joined electricity business platform,people's living habits and shopping way are reversed.In 2016,the statistics of "Double Eleven" show that many traditional tea companies have been connected with the e-commerce,which has caused a certain impact on the pure e-commerce tea brand,and has been present the phenomenon of devouring the brand of pure e-commerce tea.It is the only way for traditional tea enterprises to carry out e-commerce activities.Based on the analysis of the relevant theories of e-commerce and the current situation of tea e-commerce marketing,this paper is to understand the development status of tea enterprises by taking the combination of online survey and field visit,collecting information of tea consumers and analyzing the data obtained,then find out purchase characteristics of tea consumers online and offline,for the Fujian Westergren tea Industry co.LTD and provide the basis for developing electronic business activities of the Fujian Westergren tea Industry co and put forward countermeasures for the establishment of its e-commerce marketing modelIn China,the company has taken the road of high-end brand operation,locking users in high-end customers,and facing the current situation of tea e-commerce with the price winning,the company's development has been difficult.Although tea belongs to the category of agricultural products,whether the quality of tea is fine or not,whether the value of the tea itself is the same as the value of the price or not,which is an important factor influencing consumers' purchase.In order to avoid risk,consumers prefer mode of consumption of "first experience before purchase",while the biggest shortcoming of B2 C online shopping platforms is not able to be experienced.In contrast,the O2 O trading model becomes the choice of the traditional tea development e-commerce platform.The author compares the operation mode online and offline of Fujian Weishi tea Company with the operation mode of Tea Multi-network and Anxi tea,and analyzes the feasibility of the company to carry out O2 O.Based on this analysis,the author puts forward his own ideas on the construction of e-commerce platform of Fujian Weishi tea Company.Companies must rely on the construction of O2 O platform mobile electronic commerce technology,build Tieguanyin big data network,pay attention to the design of platform function,and continuously upgrade platform functions with the development of the service group.Of course,the quality of the product is vital if the company is to develop for a long time.The company can assure consumers that the quality of products,which is not as good as the consumers' witness.Listening to the sounds of virtual,seeing is believing.In order to get more persuasive the company can build visualization tea garden,let consumers understand more comprehensively the company.