Study On The Implementation Of The Light Strategy Of PF Bank Yingkou Branch

In recent years,the effect was obvious in the northeast old industrial base in northeast,regional economy increasing,the financial industry maintained a good momentum of development,liaoning region has launched a series of financial support policies,to ensure the orderly financial market in an orderly way,stability and development of the financial environment for the bank of PF,yingkou business development provides a good opportunity.But,in the financial disintermediation,accelerating process of marketization of interest rate and the Chinese economy into the new normal triple pressure,banking high-speed extensive expansion of unsustainable model,is increasingly more competitive,Banks are facing business revenues,asset quality deterioration,and industry to deal with program need to simplify,organization personnel management needs to be efficient,and many other pressures.Banks will operate mode optimization as the inevitable choice of their own development,mode of operation to take the customer as the center,with less capital consumption,more intensive management mode,on the financial markets and trading product marketing,online bank credit business,intermediate business of high value-added,low input business value rising.It has become an important way for commercial Banks to gain the core competitive advantage by optimizing their operation ability and enhancing their competitiveness.Based on the implementation of the strategy of light-duty PF bank yingkou branch as the research object,from the understanding of PF bank yingkou branch operating conditions,analysis of PF bank yingkou branch are faced with the problem in the operation,application of porter five model,McKinsey 7 s model,on PF bank yingkou branch within the external environment analysis,SWOT analysis,to the transformation of PF bank yingkou branch do determine the strategy,and put forward the concrete implementation measures.Think PF bank yingkou branch should shift towards the direction of the light bank business model,light-duty in light-duty business system,management mode,and make light-duty structures of optimization,in order to improve the profitability of the business,management model to increase organizational operational efficiency through ascension,with a leading position in the competition.At the same time,PF bank yingkou branch shall establish management guarantee system,including the development of innovative culture optimization innovation mechanism,through the bank of reinforcement PF IT system security,fluency of the operation,through enhancing human capital efficiency and improve the performance appraisal mechanism,give full play to human resources power,through comprehensive risk management model,control in the transition period in the face of traditional business risk,control face new business risk tolerance,in order to promote the development of yingkou branch transformation.