Research About The Market Competition Strategy Of Bank Of China Yingkou Branch

With the deepening of the reform of the system, the management and development business gradually raise the level of, as the local Bank of China branches of Yingkou district first foreign currency nominated bank, the bank of China branches of Yingkou business performance steadily rising, Yingkou district in the leading position once the market share. Because magnesite rich resources, the geographical position is superior, the private enterprise development trend and generally more good as well as the rapid development of coastal industrial base, in recent years, a lot of the joint-stock Banks and city commercial Banks in succession in Yingkou district, and with its excellent management mechanism, the quality of service, and the mechanism of Yingkou district race to financial markets, to the Bank of China, including four major state-owned Banks brought huge impact. Therefore, the Bank of China branches of Yingkou how business innovation, how to fight for customers high quality research, analyzes the challenges and opportunities facing the, discussed the in Yingkou area of the market competitive position, determine its market competitors and analyzed, and then we study the market competition strategy most reference value.This article will take market competition strategy theory as a foundation, SWOT analysis and comparison method, combining economic data and policy situation on the Bank of China branche of Yingkou internal and external environment is discussed, Combined with loan, middle business, human resources, management system of the Bank of China branches factors of Yingkou the strengths, weaknesses, opportunities and challenges facing the complete analysis and summarized, According to the analysis of the market share points out that the reality of the Bank of China branches of Yingkou competitor and potential competitors, to its competitors competitive strength, competition goals and competition strategy in detail, the Bank of China branches of Yingkou the market competition of the target and market competition strategy for sure, and the implement market competition strategy measures and security further research and study.