"Juice White-collar Service Platform" Business Plan

With the steady growth of the domestic economy,the level of national income has been greatly improved.In particular,white collar workers with high educational background and working experience have more and more significant disposable income.They have a general idea of accepting new things and enjoying life.The state of life which is ahead of well-off makes their consumption concept and the general consumption concept of the public have obvious trend of change.They leap from material pursuit to spiritual enjoyment earlier,and pay more attention to the spirit and happiness brought by product quality,health,safety and consumption.We think this is the trend of the "new generation of consumption upgrades".On the other hand,we also see that most of the brands that are chanting the slogan of consumption upgrading are still staying in fashion,clothing,jewelry and luxury goods industries.There are few brands or products that really cater to the upgrading of consumption in daily life.The requirement of improving the quality of life from white-collar groups is difficult to be statisfied.The main purpose of this paper is to design a service platform for white-collar workers who are under the trend of white-collar consumption which mentioned above.It is hoped that white-collar service platform can help white-collar achieve a comprehensive upgrade of consumption on life.The target market of the paper is in Haikou,Hainan province,which is the hometown of the founding team.The paper includes the studies on markets and customer mainly by means of field research,potential customer interview,data analysis,data comparison.Using the goal and stage product strategy,5 types of products are designed for the evolution of the whole business plan.And in the form of the gradual landing of the 4 projects,a comprehensive landing of a comprehensive white-collar service platform is finally achieved.The final research output includes product and service introduction,research result,business mode,marketing plan,development plan,financial plan and risk plan.After studying,we insist that the upgrading of white-collar consumption is an important trend in the current social development.The design and launch of corresponding products has its own value,but this trend is both opportunities and challenges.Real project landing still needs more detailed research,planning,excellent product design,project management and operational management support.