Enshi Tourism Souvenir Visual Communication Design And Development

Tourism is one of the pillar industries of China's economic development.In recent years,the economic growth of the tourism industry has grown by leaps and bounds,and the scale of the industry has become increasingly large.The six major elements of tourism are “eat,live,travel,travel,purchase,and entertainment”.Development and growth,but the lag in tourism souvenirs at the same time as the development of tourism has seriously affected the promotion of the tourism industry.Since the implementation of the "515 Strategy," on the basis of the traditional six elements of "eat,live,travel,travel,purchase,and entertainment",the "eat,live,travel,travel,purchase,entertainment" and "text,business," "Funding,learning,leisure,love,odd" tourism comprehensive factor system.The initial formation of tourism and leisure tourism and vacation tourism are equally important,and the traditional pattern of tourism and new forms of business have risen together,and the new pattern of infrastructure construction and tourism public services have moved forward.Tourism has been integrated into the overall economic and social development and has become a strategic pillar industry of the national economy.Although our country has a long history and strong national and cultural characteristics,the development of tourist souvenirs was late and the development of tourism markets across the country was not standardized,which seriously affected the development of tourist souvenirs in China and also restricted the further rapid growth of tourism economy.In this regard,we should base ourselves on the local community,design and develop tourist souvenirs with national characteristics and local characteristics,and carry forward and inherit the Chinese national culture and art form with a new perspective and modern design methods.Enshi Tourism Bureau proposes to create “Sinjuen Enshi” so that local residents of Enshi can live in fairyland,so that foreign tourists can experience the immortal living.The small city of Enshi is located in the southwestern part of Hubei Province,adjacent to Chongqing and Hunan,and has always maintained a strong ethnic minority characteristics.In recent years,Enshi has attached itself to the unique culture of Tujia and the beautiful natural scenery,and gradually formed the ecology of Hubei Province in Western Hubei Province.Tourism circle.Countless domestic and foreign tourists are coming.At the same time,Enshi has also successively developed some tourist souvenirs to meet the needs of the market.However,tourist souvenirs and other tourist attractions on the market are exactly the same,some are even the same,and there are simply tourist souvenirs of Tujia ethnicity.This obviously has severely constrained the development of tourism economy in southwestern Hubei.This article will explore the area of Brocade culture,food culture and architecture culture in Enshi.Through the expression of modern product design,combined with Enshi Brocade culture,a comb with a comb as a carrier is designed to create a souvenir featuring Enshi's unique culture.Through the description of the concept,connotation and form of tourist souvenirs,the practicality,aesthetic characteristics and general design principles of cultural heritage of the souvenir design of Enshi are summarized.Taking the Tujia brocade pattern as the creative point,the hand painted flowers are used as creative points.The design of Enshi tourist souvenirs in conjunction with computer-drawing techniques redesigned Tujia traditional patterns to achieve effective application of “new” and “old” cultures in tourist souvenirs.