Research On Development Strategy Of LT Technology Company

Software and information service industry,as a national strategic emerging industry,has always been the attention and encouragement of China,the state has issued a series of supporting industrial policies to support.At the same time,in 2015,the State Council promulgated many policy measures to promote the innovation of mass entrepreneurship,encouraging the establishment and development of small and medium-sized enterprises.Under this tide,Suzhou has appeared a lot of small software science and technology enterprise successively.In the global integration and highly developed information technology today,this type of enterprise is both a rare opportunity and a serious challenge.LT Technology company is a software development enterprise,founded in 2014in Suzhou Industrial Park,engaged in industrial automation software and Internet software Development Business,in the surrounding cities have a certain market share,no brand awareness.However,with the gradual increase in market demand,software development enterprises are also increasing year in,the market background,the company's market development has no obvious progress.How to face the bottleneck and challenge in the market competition,obtain the further promotion of market share,it is a science and technology company in the present stage need to ponder the problem.The development of a set of suitable for the company at this stage of the competition strategy and supporting the functional strategy is to solve the LT technology company's current problems encountered by an important method.This study mainly includes three aspects:First,through the internal and external environment analysis to identify the company's strengths and weaknesses and opportunities and threatsThe strategic management theory is applied to study the competitive strategy for the further development of the company.First,we study a series of theories and tools about the competition strategy of small science and technology enterprises,then use Pest analysis method,Porter Five force model,key success factor analysis method to further analyze the current situation of domestic related industry.In this process,Lt technology company faced with the difficulties and challenges of in-depth analysis.Second,based on the internal and external environment analysis of the company's overall strategyAccording to the internal and external environment of the company,using SWOT model and QSPM method,the potential of LT technology company is excavated from four aspects,and the positive growth differentiation competition strategy is worked out.Growth strategies include further excavation of existing markets and development of new regions and new market opportunities.The differentiation strategy includes three aspects,such as product research and development,customer service and human resources.Third,proposing four functional strategies according to the overall strategyIn order to ensure the implementation of relevant strategies,formulate relevant functional strategies:to establish a reasonable product development process;design business service flow and product after-sale service process,enhance the company brand reputation;rebuild the company's research and development team,marketing team and the company's human resources system.The innovation of this paper is:First.Research background innovation<<The software and information technology Services development Planning（2016-2020）>>,as a programmatic document for the development of software and information industry during the 13^th Five-Year Plan,identifies objectives and paths for future development of the industry.On the other hand,Suzhou small and medium-sized software and information companies,the domestic software and information companies have a lot of strategic research,but in the 13^th Five-Year Plan background for Suzhou Local brands of small software Enterprises competition strategy research is still blank.Second.Research Object InnovationThe lack or vagueness of enterprise competitive strategy is a common problem in small enterprises,Lt technology company,as a small software company with only3 years development in Suzhou,has encountered some bottleneck problems in theory and practical operation level,and it urgently needs a clear strategic plan to guide,There are many similar small software company faces the same question,through to it technology company's strategic research to this kind of enterprise also has certain reference significance.