The Research Of The Development Of The Zhangzhou Clock&Watch Industry

In the early 2012,the MIIT declared the Twelfth Five-Year Plan of Light Industry of China,which guided the development of thirty-one industries in details.In terms of the clock and watch manufacturing industry,it focuses on the improvements and innovations of brand awareness,core technologies,and critical components.The state has confirmed the future directions of the clock and watch manufacturing industry.Currently,it is clear that challenges and revolutions exist simultaneously.Meanwhile,the industry has to face some evitable risks: the uncertainty of overseas orders,the increasing financial cost,and the constantly weak demand of domestic markets.Worse still,watch and clock manufacturers in Zhangzhou has been experiencing increasing production costs with respect to more expensive steel and leather.It is predictable that the competitions would be fiercer.In this context,the paper would like to analyze the entire business environment,and the advantages and strategies of rivals.Moreover,it will discuss how to explore new market,to maintain the market share,and to solve cost problems.With a solid foundation of fresh producing and market sale data of many factories,my paper utilizes the PEST and SWOT methods to analyze the current situation and problems of the clock and watch manufacturing industry in Zhangzhou.Then,I would like to make specific suggestions,such as taking the advantages of both the whole industry chain and high-qualitied local labor force.The business cluster also benefits the watch and clock production.Last but not the least,Zhangzhou can improve itself by identifying new market orientations,updating the producing process,renovating sale channels and business models.