Research On Marketing Strategy Of E-commerce Payment Page Display Of Wrigley Products

At present,the development of commercial retail industry has become the irresistible trend,entity channel sales has been a large part of the electricity supplier diversion,esp ecially FMCG products rely on traffic to open sales,lost huge passenger line under the li ne,and the lack of "cashier" display,resulting in product sales gains slowed down share of online brand new gradually being eroded.In order to improve product online sales,an d seize market share,it is necessary to create a "cash register" display environment in th e electricity supplier payment platform,thereby reversing the decline in FMCG sales.Bas ed on the above background,to Arrow products as an example to analyze.The article is made up of five parts.The first part briefly describes the current deve lopment of retailing industry,and points out the main selling ways of the offline cashier display for gumbased candy products,so as to bring out the purpose and significance of the research.This paper gives a brief description of the methods and paths used in the re search.The second part reviews and summarizes the relevant literature views at home an d abroad,and introduces the relevant theories of the consumer purchase decision under th e network environment,including the rational behavior theory and the planned behavior t heory and Attrbution Theory.Starting with the purchase behavior of consumer psycholog y and e-commerce environment,it provides theoretical support for the marketing strategy of payment of page display.The third part of the Wrigley Company's marketing environ ment analysis,Explore the marketing problems of Wrigley introduces the survey of the c ompany,from the perspective of the macroeconomic environment and industry environme nt,analyzes the inevitable trend of Arrow product landing electricity supplier.Starting fr om the sales entity stores and electricity supplier channels,analyzes the urgency of onlin e marketing Arrow products.Combined with the internal and external environment,seeki ng a breakthrough Arrow product marketing.The fourth part puts forward the innovative marketing strategy for the current situation of the Wrigley Company e-commerce sales,a nd proposes to add the product display on the e-commerce payment page through the tec hnical means.The fifth part proposes the implementation strategy and safeguard measures for this solution.