| In recent years,along with the rapid development of mobile communication technology and continuously upgrade of software and hardware,and mobile Internet application in social life level unceasing enhancement,the mobile Internet users has maintained rapid growth momentum,has brought great changes and impact on people's life.The popularization and application of mobile Internet,has brought new opportunities for the development of tourism industry.For traveling scenic area marketing in modern mobile Internet environment,it can't continue to use traditional marketing methods and means,but to use WeChat,modern information media tools such as QQ,mobile phone APP to carry out marketing promotion,only in this way can ensure tourism consulting and marketing information effectively communicated to the target consumers.At present,the yantai traveling scenic area is trying to build a mobile Internet marketing platform,aiming at the problems of traditional marketing was improved,using modern mobile network technology to improve the level of marketing.Yantai tourism scenic spots to analyzing the advantages and potential customer needs their own business operation,marketing innovation and alignment with marketing direction and goals,to develop targeted marketing strategies and plans,to constantly improve their own comprehensive competitiveness.This paper adopts literature review method,theory with practice method,field survey method,etc.,on yantai tourism scenic area by using the mobile Internet marketing for further study.First of all,this article selects yantai scenic area as the research object,starting from the yantai tourism of the current marketing situation,analyzes the tourism image,tourism products,the problems existing in the tourism development and planning,after analyzed the advantages and functions of the mobile Internet technology,discusses how to use the Internet technology to carry out the tourism marketing and planning.Finally,on the basis of this paper expounds the yantai area using the mobile Internet marketing idea,by using the theory of marketing,modern media tools based on MM-TIP marketing model of mobile Internet,thought that promote the development of yantai tourism marketing information to provide technical support and theoretical guidance. |
