The Impact Of Perceived Environmental Uncertainty On The Business Model Innovation: Moderating Effect Of Managerial Ties

Under the background of the economic growth slowdown in China,more and more companies have found that business model innovation can help companies create new competitive advantages and improve corporate performance.However,what are the factors that can drive business model innovation?Scholars have conducted exploration and demonstrated from different perspectives.Based on the realistic background and theoretical derivation,this paper puts forward that the perceived environment uncertainty by the senior management of a company has an important influence on the business model innovation of the company.We classify perceived environmental uncertainty into technical uncertainty and market uncertainty,and explores its impact on business model innovation.At the same time,this paper also introduces management ties as a regulatory variable,and examines the influence of political ties and business ties on perceived environmental uncertainty and business model innovation's relationship.The questionnaires for this paper were distributed through the EMBA program of Zhejiang University.The main survey targets were state-owned enterprises and private enterprise executives in Zhejiang Province.A total number of 238 questionnaires were distributed and 159 valid questionnaires were returned.The hypothesis of this study was tested by regression analysis.The results showed that:(1)Perceived technical uncertainty has a negative effect on the novelty of business model design;(2)Perceived market uncertainty has a negative effect on the novelty of business model design;(3)Managers' business ties have a positive adjustments of the relationship between perceived technical uncertainty and novelty of business model design;(4)Managers'business ties have a positive adjustments of the relationship between perceived market uncertainty and novelty of business model design;(5)Managers' political ties don't have adjustments of the relationship between perceived technical uncertainty and novelty of business model design;(6)Managers,political ties have a positive adjustments of the relationship between perceived market uncertainty and novelty of business model design.Based on empirical research results,this paper also proposes corresponding inspiration and suggestions for corporate managers at the end of the paper.As well as addressing the deficiencies in research,which can be further improved in the future.