Research On Risk Management Of Internet Venture Enterprises

With the deepening of economic globalization and the development of China's national economy,Internet companies have become an important power in promoting economic development and have contributed an important part to solving the employment problem.At the same time,Internet startups have become typical high-risk enterprises.Therefore,find the way to reduce the risks of enterprises is an unavoidable problem.This article takes the BJCD company as an example to study the risk of Internet start-up companies.BJCD is an Internet start-up company,which not only has the commonality of Internet start-up companies,but also has its own characteristics such as internal management,organizational structure,and other individual characteristics that have a great impact on risks.Firstly,this paper sorts out the definition of start-up companies at the theoretical level,and summarizes the theoretical research of risk management,and then uses the analytic hierarchy process to identify and comprehensively evaluate internal and external risks of BJCD.According to the degree of various risks and the operation of BJCD companies.this paper proposes risk control strategies for BJCD's five risks: management risk,financial risk,market risk,technical risk and external risk.Specifically,this paper identifies the risk through AHP and finds that only the external risk is not significant among the five types of risk.Among them,management risks are reflected in the managerial capabilities of the management system(focusing on the establishment of the institutional system),equity allocation,organizational structure,corporate culture,and management processes.Financial risks are mainly reflected in fundraising and professionalism of financial personnel.Market risk is based on the formulation of a research market strategy that includes market demand,market acceptance time,and market price.Technology risk is derived from the advanced,feasible,and cyclical nature of its “One-Thing-One-Code Technology”.In order to ensure the normal operation of the company,this paper proposes a dynamic equity allocation method for BJCD equity allocation inadequacies,and puts forward feasible suggestions for other risk points from the perspectives of personnel arrangement and organization system.Risk management is an unavoidable issue for the healthy development of the company.Especially for start-ups,if the risk can be well managed,the start-up can smoothly enter the growth period.This study not only has guiding significance for BJCD's risk management,but also has implications for other Internet start-up companies' risk management,and it also enriches the risk management theory of start-up companies.