The Research On The Problem Of Mobile Payment Promoting The Development Of Inclusive Finance In Rural Areas Of China

With the deepening of the financial system reform and the development of Internet information technology,the internet has become one of the important means of financial development in the future.The development of Inclusive Finance with the help of ITFIN has become a consensus.In this paper,we explore how the Mobile Payment can promote the development of Inclusive Finance in rural areas.First of all,we define the concept of Mobile Payment and Inclusive Finance based on existing research results,further understanding the research object,confirming the logical starting point and basic point of the research,and understand and sort outthe relationship between Mobile Payment and Inclusive Financeand the role of Mobile Payment in the development of Inclusive Finance using The Long Tail,Theory of Comparative Advantage,Positive Externalities and Asymmetric InformationTheoryto provide theoretical support and basis for the following research.Secondly,we make a qualitative and quantitative analysis of the current situation of the development of Inclusive Finance in rural areas and the development of mobile payment in rural areas by using statistical analysis methods.After years of reform and development,a rural financial service system has been initially formed in rural areas of our country,which showing the characteristics of multi-level and wide coverage,with taking Rural Credit Cooperatives as the principal thing,Agricultural Bank,Postal Savings Bank,Agricultural Development Bank and other financial institutions Joint Service,and village Banks and other new rural financial institutions as a supplement.Rural financial services demand is also increasingly diversified.However,by measuring the level of Inclusive Finance development in rural areas,we found that although the Regional Disparity in Inclusive Finance development are narrowing,the overall level remains low.On this basis,we explainSystematically and objectively the advantages,weaknesses,the opportunities and threats of the Mobile Payment in promoting the development of InclusiveFinance in rural areas using SWOT analysis,and fully consider the intrinsic requirement of the development of Inclusive Finance combined with the experience of the Philippines,South Africa,Kenya and other countries.We conclude that the way of mobile payment to promote the development of Inclusive Finance in rural areas of our country is the coordinated development and diversification of market guidance and government promotion.In order to ensure the smooth implementation of the path,the following five countermeasures are put forward:(1)improving the relevant policy system;(2)optimizing the regulatory system;(3)establishing a sound distribution of benefits mechanism;(4)increasing the intensity of propaganda of mobile payment in rural areas;(5)speeding up the construction of rural financial human resources system and the training of knowledge and skills.