Research On The Development Strategy Of Nantong K Home Textile Co.,Ltd

In recent years,China's national economy has developed rapidly,and residents' disposable income has also continued to increase.The domestic consumer goods market has flourished.At the same time,relying on the prosperity of the real estate industry,the home textile industry has a good momentum of development and faces rare opportunities for development.It has become an important part of the development of the national economy.However,the opportunities often bring challenges.The prosperity and development of textile companies are facing an increasingly complex crisis.The rapid development of the market has caused many textile companies to face a difficult problem,that is how to stand out in the fierce competition and sustainable development.Only in this way can companies gain the advantage of relative peers and seek long-term survival and development in competition with the industry to enhance their core competitiveness.This article takes Nantong K Home Textiles Co.,Ltd.as the main research object,conducts in-depth research and interviews with the company,conducts in-depth exchanges with the company's core management,and also extensively communicates with business units and department heads to hear their views on the company's development strategy.We have obtained more real and accurate first-hand information and conducted a comprehensive study of the company's current business model.First of all,it analyzes the external environment and the internal environment in which Nantong K Home Textiles Co.,Ltd.is located.It carefully analyzes the strength,weakness,opportunity and threat faced by the company with SWOT method,helps the company to formulate and select its development strategy,and guides the development of the company as its core direction.Shaped the company's business philosophy and value chain.The development strategy that Nantong K Home Textiles Co.,Ltd.should choose includes: First,diversification strategy;Second,differentiation strategy;Third,innovation strategy;Fourth,talent development strategy.The safeguard measures taken by Nantong K Home Textiles Co.,Ltd.to ensure the implementation of the strategy include: personnel,fund and technology.