Research On The Transformation And Upgrading Of Rural Tourism In Huixian County Of Henan Province

After nearly forty years of development,China's rural tourism industry has sprung up and has increasingly become an important force in tourism industry.Rural tourism has played a great role in promoting the construction of new socialist countryside,optimizing the rural economic industry,the integration of Rural three production,narrowing the gap between urban and rural areas,and accurate poverty reduction.It is an important way and breakthrough point to solve the "three rural" problems in China and to implement the strategy of "Rural Revitalization".However,at the present stage,rural tourism in most areas of our country stays in the primary development stage.There are a series of problems such as irrational industrial structure,poor quality,extensive management and backward infrastructure,on the other hand,with the improvement of people's quality of life and the diversification of demand,rural tourism products are increasingly unable to meet the needs of tourists,and the transformation and upgrading are urgently needed.This article takes Huixian County of Henan Province as a case study,and is guided by related theories such as sustainable development,industrial integration,and global tourism.Combined with field questionnaire survey research,SWOT analysis method is adopted.This paper makes an objective analysis and evaluation of the advantages,disadvantages,opportunities and challenges in the development of rural tourism in Huixian County,in order to find out the influencing factors and development direction of the transformation and upgrading of rural tourism in Huixian County,and summarizes the methods and paths for the transformation and upgrading of rural tourism in Huixian County.In order to promote the sustainable development of rural tourism in Huixian County.First of all,through the field questionnaire survey study,the three main groups of rural tourism--tourists,tourism operators and local residents--were surveyed separately to obtain the first-hand information necessary for the research institute.From the needs of tourists,the situation of operators and the attitude of local residents to analyze the existing problems in rural tourism in huixian County,on this basis,explore the feasible path for the transformation and upgrading of rural tourism in huixian county.Secondly,through the SWOT analysis of rural tourism in Huixian County,it is known that rural tourism in Huixian County has advantages such as convenient transportation location,good geographical location,unique landscape tourism resources,and heavy human resources.However,there are still deficiencies in areas such as uneven distribution of development,lack of unique innovation in products,poor management planning,neglect of market segmentation,poor infrastructure,lack of talent,and poor participation of local residents;At the same time,it is also facing development opportunities such as policy and strategic support from the state and governments at all levels,and a good foundation for development.As well as convergence with the surrounding rural tourism products,emphasis on nature and culture,insufficient excavation and protection of local cultural and cultural resources,lack of investment in rural tourism development and construction,investment channels are not smooth enough,and the relevant laws,regulations and standards have not yet been improved and other serious challenges.Third,based on the results of the questionnaire analysis and SWOT analysis of rural tourism in Huixian County,under the guidance of industrial integration and the concept of global tourism development,the six major paths and strategies for realizing the transformation and upgrading of rural tourism in Huixian County are summarized.First of all,We will strengthen planning,adhere to the principles of guiding planning and adapting to local conditions,make rational arrangements,pay attention to the protection and development of traditional villages with special features,and form a series of tourism products with special features.Second,we should adhere to the principle of integrated industrial development,give full play to the comprehensive functions of rural tourism,combine rural tourism with strategies such as targeted poverty alleviation and rural revitalization,and vigorously tap into cultural connotations.Forming the organic integration of rural tourism and different forms of industry such as characteristic agriculture,modern science and technology,folk culture,and recreation and living;Third,according to the local characteristics,implement differentiated development model and marketing strategy;Fourth,train talents in various ways to promote the transformation and upgrading of the management level of rural tourism services;Fifth,realize the coordinated development of rural tourism and intelligent tourism;Sixth,we need to strengthen the coordinated development between rural tourism and global tourism.Finally,summing up and looking forward.By summarizing the main points of the paper,and reflecting on the shortcomings and shortcomings of this paper in the analysis of research,the focus and direction of the future research,for the next step of preparation for the study.