An Empirical Study On Tao Yuanming's Idyllic Village Value Tourism Perception

Tao Yuanming,an Eastern Jin poet,created an idyllic school.His pastoral poetry is about thirty or so.Although the number is small,it is the foundation and classic of Chinese pastoral poetry.It occupies an important position in the history of literary development.Tao Yuanming's achievements in idyllic poetry are closely related to his work experience and rural value cognition.He endowed the pastoral life with a high degree of ideal sustenance and rich cultural connotations,making it a spiritual home for the literati in the past dynasties.Let countless people yearn for leisure and quiet country life.The rural value cognition is the philosophical basis for the development of rural tourism.At present,the aesthetic value and image of the rural recreation are mainly derived from the interpretation of the pastoral poetry,especially the pastoral poetry of Tao Yuanming,so the combing of the rural value writing of Tao Yuanming's pastoral poetry has become an important work of the theoretical basis of the rural tourism research.At the same time,whether the development of rural tourism is successful also depends on the shape of rural value and the status of tourist perception.Through the survey of rural value tourists,it is an important way to evaluate and promote the development of rural tourism by comparing the rural value system with the improvement of the quality of Tourism products.The Taohuayuan Scenic Spot of Changde City,Hunan Province,based on its own resource characteristics,is based on Tao Yuanming's “Peach Blossom Spring” to build a scenic spot,which is a typical sample of the rural value experience of Tao Yuanming's pastoral poetry.This paper takes the Taohuayuan Scenic Spot in Changde City of Hunan Province as the research object,tries to comb the literature value,text interpretation,and social observation from the angle of semantics and historical evolution to reflect the rural value embodied in Tao Yuanming's pastoral poetry.The paper believes that Tao Yuanming's pastoral poetry has written the root image of rural land,production,life,villages,labor,and pastoral landscape.Its intrinsic value mainly includes the value of liferaising,root-identification,wealth-cognition,spiritual experience,and culture conservation value,ecological value,and other values.Based on this,based on the aesthetic distance theory,Wen Jing interaction theory,labor value theory and other related theories,combined with the value summary of the current practice of rural tourism development,a rural value tourism perception evaluation index system wasconstructed to conduct an empirical investigation on the Taohuayuan scenic spot and analyze the perception of rural value tourists in Taohuayuan Scenic Area.The empirical research results show that the appeal of tourists' community values is basically consistent with the rural values sorted out in the analysis framework of this study.In addition to the rural values written by Tao Yuanming's pastoral poetry,rural enjoyment value is also an important value appeal of rural tourists,such as a good ecological environment and a harmonious society.The environment,quaint original space,authentic cuisine,exquisite specialty products and a series of values.The Taohuayuan scenic spot has many successes in the expression of rural values.There are also many defects and problems.This study describes and analyzes the values and the tourism perception of the countryside through the interpretation of Tao Yuanming's pastoral poetry.It discusses the achievements and deficiencies in the rural value mining of the Taohuayuan scenic spot as a tourist destination,as well as the rural value mining in tourism development and product design.The existing deficiencies further provide the basic ideas for the solution of the problem and provide theoretical inspiration for the development of rural tourism research.