Research On The Impact Of Information Technology On Security Enterprise Marketing And Strategy

With the continuous development of society,security is more and more important.Now Security is popularized to the public while turned out to be country-specific.China's public safety infrastructure continues to improve and civilian security market development and growth to promote the rapid development of China's security industry In recent years,based on the Olympic Games,safe construction,the World Expo and the Winter Olympics.Now security applications have gradually covered all walks of life,including urban security management,government,health care,education,transportation,finance,services and other fields.The integration of information technology and security technology,completely changed the traditional security business marketing ideas and models,at the same time,because the masses of the people demand more and more personalized security products and intelligent operations,leading to the development of security companies put forward higher requirements.This article first analyzes the relevant theories and development status of security industry,on this basis,it analyzes the market environment of China's security industry from four aspects:policy environment,social environment,economic environment and policy environment,and clarified the impact of information technology on security business marketing environment,marketing concepts,marketing models,marketing mechanisms and other aspects.Then build the evaluation model of the impact of information technology on security business marketing,analytic hierarchy process and entropy method combined to form a comprehensive integrated valuation method to determine the index weight,,which is a combination of qualitative methods and quantitative methods,effectively qualitative problems into quantitative problems,the comprehensive integrated valuation method can improve the comparability and objectivity of the evaluation object.And then use the fuzzy comprehensive evaluation method to evaluate the impact of information technology on security companies marketing,Fuzzy comprehensive evaluation method can better depict the various states of ambiguous concepts,which helps to improve the accuracy of the information technology's impact on the evaluation results of security enterprises' marketing.Finally,the questionnaire survey was used to investigate consumer preferences in the security market,and SWOT analysis of security companies,combined security companies in the future with the development trend of the corresponding marketing strategy.Therefore,this article through the establishment of a scientific index system can well solve the problem of the impact of information technology on the marketing evaluation of security enterprises under the fuzzy environment,design of the questionnaire can be a good reflection of the security market consumer preferences,and the SWOT analysis model can accurately locate the market environment in which security companies are located,so as to formulate corresponding development strategies and marketing strategies,and provide scientific management basis for company managers.