Research On Revenue Sharing Coordination Mechanism Of Supply Chain Under Emergencies

The rapid development of the economy and information technology,product replacement and fast,resulting in competition between enterprises,the survival of the fittest.The competition among enterprises is the competition between their respective supply chains,which makes the company attach great importance to the research of the supply chain.The supply chain contract mechanism is an important means to coordinate the supply chain,and it has very important guidance for the supply chain and member companies.It is of great significance to study the supply chain's response to emergencies by adopting the supply chain contract mechanism to re-establish supply chain coordination,increase the market competitiveness of the supply chain,and reduce the impact of unexpected events on the supply chain.The revenue-sharing contract mechanism has the characteristics of revenue sharing and risk sharing.Through studying the revenue sharing coordination mechanism under emergencies and finding adjustment strategies,the supply chain can achieve coordination.Firstly,it elaborates on the influencing factors and coordination mechanisms of supply chain coordination,and focuses on the description of the supply chain contract mechanism,establishes a basic contract model and analyzes it,finds a strategy to make the supply chain achieve coordination,and then,establishes A two-tier supply chain model of a supplier and a retailer,under normal circumstances,through the use of a revenue-sharing contract mechanism to achieve a coordinated optimal order quantity and pricing strategy in the supply chain,to find the benchmark contract model;and then in the benchmark model Based on the above analysis,the supply chain uses a revenue-sharing contract mechanism to prove the benefits of adopting benchmarks by calculating and analyzing the two situations of fixed retail prices and retail prices that change linearly with supply and demand when market demand changes due to emergencies.The shared contract mechanism does not enable the supply chain to achieve coordination.Third,a distributor is added on the basis of the secondary supply chain and a three-level supply chain model is established.Through the analysis of the benchmark model of the revenue-sharing contract,the emergency situation is studied.,Changes in market demand,revenue sharing in a fixed retail price situation The contract mechanism finds the optimal strategy for making the supply chain achieve coordination.Finally,a specific example is used to verify the revenue-sharing contract mechanism in the secondary supply chain and the three-level supply chain under emergencies,and it shows that the revenue-sharing contract mechanism can make the supply chain achieve coordination under emergencies,and It is anti-sudden.Through the research on the revenue sharing coordination mechanism under emergencies,the supply chain contract theory has been enriched,and companies on the supply chain have been provided with more theoretical basis to deal with the impact of emergencies and reduce the losses caused by emergencies.Maintaining the coordination of the supply chain will make the supply chain more viable.At the same time,for companies that adopt a revenue-sharing coordination mechanism,they quantify the proportion of revenues,and give the best ordering and pricing strategies so that each company in the supply chain can be more fair and at the same time be able to quickly respond to emergencies.Responsiveness,quickly changing the revenue-sharing strategy,and maintaining their own interests without losses,so that the whole supply chain's anti-burst ability can be improved,can adapt to a complex and ever-changing market environment,and has important guiding significance for enterprises.