Research On The Financial Evaluation Of Vanke Group's Profit Model

The real estate industry is one of pillar industries of our national economy,it plays a very important role in the economic construction.Affected by changes of macro environment,our real estate market has entered a period of deep adjustment.At present,China's real estate generally have some problems such as high debt asset ratio,high operation risk and so on.There are also serious problems in management ability,market competitiveness and overall profitability,these problems put great pressure on the survival and development of real estate enterprises.In this context,if they want to get a living space and to maintain their sustainable development,they must explore the new profit model,constantly enhance their competitiveness and maintain their competitive advantage,improve their profitability and increase their ability of sustainable development.It is of great significance to study the characteristics of the profit model of Vanke,the leader of China's real estate industry,and to learn from its experience,which can inspire and help many real estate enterprises in China to grow healthily and continuous.Firstly,this paper analyzed the present situation of the real estate industry,reviews the research results of the existing profit models,it is concluded that the background,significance and purpose of the article.This paper introduces the research ideas and methods,then expounds the basic theory of the article.Secondly,based on the analysis of the analyzing the present situation of the development of real estate industry in our country,this paper expounds the transformation process of Vanke's profit model,and makes a concrete analysis of its current profit model from the constituent elements of the profit model.Combined with the main profit models of real estate enterprises in China,this paper selects typical enterprises and optimizes the evaluation index system of the profit model.Then this paper makes a deep comparative analysis on the relevant indexes of the profit model of Vanke Group.Finally,according to the analysis result,the concrete conclusion is drawn: Vanke's profit point is relatively single,but it has a stable profit source,a high quality profit lever,a firm profit barrier and a outstanding profit leader.Therefore,the advantages and disadvantages of Vanke's profit model are obtained,so as to provide an important reference for the long-term development of Chinese real estate enterprises.