Customer Involvement Innovation,Organizational Characteristics And Knowledge Creation Relationship Research

Along with the information technology promotes the whole society knowledge iteration and multiplication development,the knowledge creation ability has become an important index to measure the enterprise competitive advantage.Customers are becoming more and more important information providers and technology r&d participants in the process of participating in innovation.As a bridge between customers and enterprises,organizational characteristics also play a relevant role in customer participation innovation and knowledge creation.This paper is based on the previous researches on customer involvement innovation,organizational characteristics and knowledge creation.Through carding of the existing research,determine the framework of this study,put forward a conceptual model,and set up three influence path and customer involvement innovation of knowledge creation paths,the influence of organizational characteristics influence on knowledge creation path,organizational characteristics influence on customer involvement innovation path,path effect on three put forward the hypothesis,and build the survey scale.Through the questionnaire survey in order to get the data,using data analysis software SPSS20.0 on the recovery of data reliability and validity test,finally through AMOS24.0 hypothesis proposed in this paper are verified.Empirical analysis results show that: the customer involvement innovation has a positive effect on knowledge creation,organizational characteristics to have a positive effect on knowledge creation,organizational characteristics has a positive effect on customer involvement innovation.Based on the results of this study,and put forward the related management,enterprises should pay more attention to the role of customer,provide platform for staff and customer communication,positive culture atmosphere conducive to employee and customer communication,and establish related incentive system.