Marketing Strategy Research Of SX Securities Company's Collective Asset Management Products

With the rapid prosperity and development of China's securities industry,the number of securities companies is increasing,which brings more challenges for the industry competition.With the steady growth of the securities industry,the traditional era of securities companies has gradually become the era of customer centered.Customer centric securities companies are changing in every respect.Products,channels,promotions and services,and personnel are gradually reflected in the customer centric.At the same time,as an important component of the securities company's profit source,asset management products are gradually developing.The development of securities industry's marketing strategy is not perfect,so it is important to study the marketing strategy of asset management products of emerging products in asset management products.Therefore,the study of product management strategy for collective asset management will become an important issue to be studied.The analysis of the macro and micro dimensions firstly SX securities environment,find out the internal strengths and weaknesses,opportunities and threats in the environment of enterprises,and provide a theoretical basis for the formulation of the marketing strategy;then,the marketing situation of collective asset management products SX securities analysis,sorting deficiencies and problems in the analysis of existing product marketing in the show,the necessity of its research on the basis of theoretical analysis.Finally,based on the analysis to the environment and the status quo,according to the characteristics of SX securities asset management product design put forward corresponding marketing strategy,including brand strategy,channel strategy,promotion strategy,process strategy,strategy and implementation measures,including product and service innovation,human resource management,measures of risk control mechanism,customer relationship management and supporting the management process and system.In this paper,on the basis of analysis,design and marketing strategy of collective asset management products according to SX securities company and product status,and provide theoretical reference for the establishment of a collection of examples that asset management products SX securities marketing system.