Research On The Development Strategy Of Handan Bank Co.,Ltd

With the sustained development of the domestic market economy and the soundness of relevant systems,the regional joint-stock commercial banks have been gradually developing and expanding.Various business developments have made great strides and made due contributions to the real economy in the region and the whole country.The unique business characteristics of regional joint-stock commercial banks have become increasingly prominent as an important component of China's financial system.Handan Bank Co.,Ltd.has made rapid development in Handan as a regional joint-stock commercial bank and has become a fast-growing and dynamic enterprise that exerts its influence in many areas in the region and in society.However,Handan Bank Co.,Ltd.has also encountered many problems in its development.Especially in the context of national commercial banks accelerating their deployment in various regions and the entry of Internet companies into the financial sector,Handan Bank Co.,Ltd.is confronted with the development strategy of "positioning Unscientific,strategic management and the company's development strategy does not match,product and financial services innovation is not enough,the rapid changes in the local economic environment,IT infrastructure is relatively backward,if not properly handle the above problems,we can not get long-term and stable development.Therefore,Handan Bank Co.,Ltd.need to conduct a comprehensive analysis of the internal and external environment,understand and determine the market position,to develop development strategies in line with their own development needs.Based on the modern strategic management theory and based on the domestic and foreign research literature of a large number of banking development strategies,this paper analyzes the status quo and development strategy of Handan Bank Co.,Ltd.by using Porter's five forces model,PEST analysis and SWOT analysis,and puts forward The future development of Handan Bank Co.,Ltd.will enable it to fully integrate and utilize the resources it now possesses to find room for development and expansion,enhance its market share and accelerate the continuous improvement of its economy and social benefits.Most of the theoretical material in this paper originated from relevant monographs,teaching materials and research papers both at home and abroad,and carried out corresponding research on the relevant conclusions and methods of analysis at home and abroad.Based on a large amount of literature and works,using the idea of ??strategic management,Handan Bank Co.,Ltd.characteristics,challenges,strengths,weaknesses and opportunities facing Handan Bank Co.,Ltd.Development goals,development strategies and strategic support put forward relevantproposals for its speed to change concepts,give play to their own advantages,identify Market positioning to enhance competitiveness put forward targeted measures.In addition,the research on the development strategy of Handan Bank Co.,Ltd.will be of reference to other regional joint-stock commercial banks in the development of Internet strategy.According to the literature search,there is no expert or scholar to conduct a research on the development strategy of Handan Bank Co.,Ltd.,so this article can fill the gap in this aspect.