Study On Strategy Of The Interconnected Intelligent Finance In Jilin Bank

With the development of the ecnomy and technology,the financial industry has also ushered in great changes.In recent years,electronic commerce,block chain,big data,networking and cloud computing technology continues to mature.Some large third party payment platforms are developing upstream and downstream,and gradually provide services such as payment,settlement,financing and so on.Some of the largest third-party payment platforms have been set up with Banks and other financial institutions in 3 parts.It is even predicted that traditional banking will be replaced by internet financial firms.The rapid development of financial products and services on the Internet not only brings more possibilities to the traditional banking industry,but also brings the energy to subvert the pattern.The leading banks of the world have been spending a lot of money on the internet intelligent transformation and subversive innovation.Through the citation of big data,the leading banks of the world would achieve the overall digital transformation and create smart finance.The Bank of Jilin,as a regional commercial bank,only launched mobile banking in 2013,launched credit card business in 2015,but did not synchronize the application and management functions of the online banking.The single series of financial products launched by the Bank of Jilin are difficult to meet the needs of high-end customers,and the overall customer quality is declining.The Bank of Jilin has launched other Internet products and services to meet the general needs of the public,without a personalized service;For individuals with high net worth customers,there is no targeted product and priority booking service.For high net worth customers of companies,there is no mobile banking service,and there is no personalized and attractive Internet financial services that can not meet different needs.Nowadays,many industries in the province are competing to launch different kinds of Internet financial products and services.Today,the Bank of Jilin lacks competitiveness in Internet financial products and services.Bank of Jilin has advanced financial technology and advanced banks.As the wave of big data and artificial intelligence swept around the world,the Bank of Jilin has not really laid out its own smart data platform,and there is a lot of room for growth.On the basis of consulting a lot of literature about Internet finance,smart banking strategic and chang management,the author classifies and summarizes them.Combined with the current situation and problems of Internet banking development in Bank of Jilin,we draw the conclusion that we must carry out reform.With the rapid development of financial science and technology such as large data and artificial intelligence,Internet finance has gradually changed customer consumption habits.Simple Internet plus financial obviously can not meet the needs of our customers.If the Bank of Jilin takes Interconnected intelligence bank strategy,might be possible to overtake the curve and take a place in the new ecology finally,get more vigorous development.