Research On Marketing Strategy Of The Credit For Changchun Branch Of China Minsheng Bank

The rapid development of world economy has brought the financial capital flows in the global scope,network technology and the advent of the era of diversified information transmission changed people consumption form and direction of commercial Banks and other financial institutions continue to expand the business module,innovation service content,satisfy people's demand for diversified financial products and services.First credit card in our country was born in 1985 in the bank,because our country the comprehensive factor in the development of society,economy,culture,people awareness of credit card still exists in the primary stage,the low penetration of credit card,credit card business development is relatively slow.With the deepening of the reform and opening up and the improvement of people's living standard,in the case of national stimulus spending and boost domestic demand,the credit card market with signs of recovery.Credit card marketing now and in the future there is a big market development space,to the credit card marketing research has important guiding significance to the development of credit card marketing.This article mainly branches in Changchun,China Min Sheng bank credit card marketing as the main research content,first of all,this research background,significance,method and train of thought,theoretical basis,and a brief overview of literature review,main technical points of this study and theory instruction basis.Second,the credit card marketing situation of Changchun branch of bank of the people's livelihood is analyzed,including the development course,the credit card marketing present situation,problems and reasons existing in the credit card marketing,etc.,provide a reference basis for subsequent research.Again,according to the above problems existing in the credit card marketing of Changchun branch and root cause analysis,from the perspective of macro and micro analysis of credit card marketing environment: from a macroeconomic perspective,with the rapid economicdevelopment,financial market,constantly norms,people's consumption idea and update the factors,such as credit card market will be a rapid development and profit growth objective market;From the banking and financial institutions,credit card business development level,each big financial institutions still need combining with the characteristics of their own development and analysis the advantages and disadvantages of the environment,suitable for the development strategy of credit card marketing has strong feasibility.And branches in Changchun,USES SWOT method to analyze the strengths,weaknesses,opportunities and threats,comprehensively systematically analyze the overall situation of Changchun branch.Finally,on the basis of above analysis,choose the STP marketing strategy,suitable for Changchun branch of bank of the people's livelihood credit card marketing strategy,in order to promote the development of Changchun branch credit card marketing.Through the analysis of Changchun branch credit card marketing environment,suitable for the development of Changchun branch credit card marketing strategy,implement market segmentation and positioning,upgrade products and services,the establishment of a comprehensive marketing system,finally realizes the Changchun branch credit card marketing branding and profit increase.