Research On The Construction Of ZX Banking Outlets

Under the background of the opening of financial market,the competition of domestic banking industry has intensified,and the way of foreign expansion of banks has been developing slowly.The development of domestic banks is facing new challenges.Meanwhile,the improvement of the living standard of the residents has increased the demand for quality service and personalized financial products,and the development of the banking industry is facing new opportunities.In the background of the coexistence of opportunity and challenge,ZX bank can improve the unreasonable place of network construction.By improving the layout of the network,strengthening the management of the target customer and improving the efficiency of the service of the bank,it is a new subject of the development of the ZX bank.This paper introduces the ZX bank from five aspects: the construction process of the bank network,the current situation of network construction,the current situation of customer management,the function level of CRM system and the CRM business of ZX bank.This paper analyzes the application of industrial engineering theory in the construction of ZX bank from two angles: agglomeration effect and business circle orientation.And 5W1 H method is used to analyze the construction of ZX bank outlets.Then it points out that there are some problems in the construction of ZX bank outlets,such as the lack of rationality in network layout,the lack of characteristic advantages in network construction,and the need to optimize the CRM system.The future development trend of ZX bank business outlets is boldly predicted and ECRS is used to optimize the construction of ZX bank network.It is considered that ZX bank should eliminate unnecessary operations and optimize the rational allocation of resources;integrate the network to build the customer promotion process;optimize the procedure of the customer management system;simplify the business process and promote the operation of the bank.Further optimization is made in four aspects of rationalization of internal work engagement.On the basis of the above analysis,this paper provides a systematic optimization plan for the construction of ZX bank network.The objectives and principles of the design improvement are expounded.It is believed that the ZX bank network construction should adjust the location strategy of the site,optimize the layout of the bank network,make the focus difference of the network function,adapt to the demand of the market environment,highlight the difference of service,strengthen the internal construction,improve the consciousness of the whole staff and the consciousness of the customer maintenance.On the basis of this improvement,the paper points out that the key points in the implementation of ZX bank network construction are transformation of network process,service transformation and marketing service transformation.And boldly put forward the expected effect of ZX bank network construction.