Research On Optimization Of Financial Management In China Dairy Enterprise

China's dairy market is thriving scene,Yili and Mengniu dairy industry are far ahead of the pack,and the entire dairy industry shows a fierce market competition scene.The brand value of Yili and Mengniu are neck and neck.Product quality,product structure,etc.are very similar,but in the development process,the two companies both have problems in the financial management which the information user cannot judge the development potential of two enterprises.Investors cannot fully and systematically understand the strengths and weaknesses of two enterprises when they make investment decisions,and the enterprises themselves also cannot realize using financial data to decide the development strategy of enterprises.Therefore,it is necessary to further explore and analyze the financial management status and problems of enterprises,and provide help to improve the business situation.It is also necessary to further explore the theory of financial analysis,so as to better use them in the future production and operation of enterprises.This paper combines the domestic and foreign economic development situation with a single enterprise,using quantitative analysis and qualitative analysis,and strives to provide current situation of the two companies to the information users.First,it summarizes the China's dairy industry,including the basic situation,development status,growth trends and growth points.It expounds the financial management situation of the two enterprises and summarizes the problems of financial management.Second,it analyzes and deeply discusses the financial management of the two companies.Based on the financial ratio analysis,it compares the basic financial status from four aspects: debt paying ability,operational capabilities,profitability,and growth capabilities,and adopts DuPont analysis to compare the financial status of two enterprises.Finally,according to the problems of the financial management and the conclusions based on the financial ratio analysis and DuPont analysis,it provides suggestions and countermeasures of financial management optimization and future development strategies.Through comparative analysis,as the best enterprise,Yili Industrial Group Limited by Share Ltd has high market shares,ideal profitability and strong cash creation ability.Mengniu has strong growth ability although profitability and cash creation ability are not as good as Yili.It still has a huge development space.At the same time,the whole dairy industry is in a stable and healthy development stage.