Research On Market Channel Development And Management Of MN Dairy Products In Nanchang City

Since2000, the Chinese dairy production and sales continued high-speed growth, it has been developed into a market size of over one hundred billion industry. The development of the industry has increased from extensive development into a fine growth. The importance of the channel more and more prominent, so the development and management of the channel became a serious issue to be faced by dairy companies. In this paper, on the basis of detailed investigation Nanchang dairy brand marketing channels development and management of the status quo, to identify problems in channel development and management of Nanchang MN Dairy, carried out a detailed study of the problems, MN channel development and channel management program optimization strategy:customer-oriented staff organizational structure change, adjust the job responsibilities of staff at all levels, to increase the incentive programs; adjust the form of distribution, MN channel development strategy and management strategies to optimize.