Research On The Financial Risk And Prevention Of The Merger And Acquisition Of Internet Enterprises

With the advent of the Big Data era,the Internet is increasingly becoming a means by which we can access information.Users prefer the convenience of mobile APP,the dependence on the PC side is also gradually increasing,enrich our lives.More and more emerging industries and the emergence of a variety of Internet methods,so that more Internet companies in the market position and user usage to take the way of mergers and acquisitions to join forces and eliminate rivals.Due to the extremely rapid updating technology of the Internet industry,intense external competition,the high proportion of intangible assets and the high proportion of physical assets,the market environment and the high degree of change in industrial policies,M&A can be promoted Economic strategy,mergers and acquisitions with the massive outflow of funds and the time limit for the recovery of capital related to mergers and acquisitions own financial risks are quite high,many Internet companies mergers and acquisitions is difficult to achieve the desired effect,therefore,how to prevent financial risks to become the Internet industry mergers and acquisitions Problems to be solved.The analysis of the financial risks arising from M&A of Internet companies can not only enable the enterprises facing the crisis of industry status but also get help from other Internet companies because of their own financing risks or the reasons such as broken capital chains,poor management and old models,But also for the positive mergers and acquisitions in the integration of enterprises get effective advice and mergers and acquisitions business strategy,At the same time,it is a warning and timely prevention for the forthcoming Internet companies.This paper through the research literature on the domestic and foreign mergers and acquisitions of Internet financial risk through careful research,qualitative analysis,types of M&a financial risk on the Internet business and the way on which lay the foundation for the prevention of financial risks.By means of the case study of the merger of Company P by Company B and the prevention measures adopted by Company B in facing the financial crisis,the Company provides a valid reference for the merger of Internet companies.M&A before the acquisition of all-round financial investigation of enterprises,scientific assessment to reduce the risk of information asymmetry,but also through pre-M&A risk-taking professional agencies to ensure that the target enterprise to conduct a scientific assessment of the value of the mergers and acquisitions to fully understand their own Business conditions,the financial statements of scientific analysis,select the appropriate financing channels,optimizing the financing structure of mergers and acquisitions,the development of appropriate M&A payment model,to prevent the payment and financing of the crisis;After the merger and acquisition,the corporate culture of the two is discussed.Make reasonable arrangements for the employees of the merged enterprises.