Analysis Of The Network Space Structure Of Hangzhou Tourist Routes

As one of the important categories of tourism research,tourism routes have received extensive attention from scholars at home and abroad and have achieved rich results in theory and practice.Existing studies have mainly focused on tourism route structure models.tourism route design,marketing,etc.However,it is still rare to study the spatial structure characteristics of tourism route networks.Hangzhou is rich in tourism resources,as a famous tourist city in China,the tourism route network research is weak.Therefore.whether it is economic development or the maintenance of tourist quality,it is necessary to study the spatial structure characters of the Hangzhou tourist route network.This article obtains research data from online travel,combines complex network analysis methods with GIS technology,and discusses the network structure characteristics of Hangzhou's tourism routes.Firstly,the distribution characteristics of tourist attractions and tourist destinations in Hangzhou were analyzed;Then,with the help of network analysis software Ucinet6.0,combining spatial analysis tools such as ArcGIS.constructing Hangzhou Tourism Route Network Model,adopting two evaluation index systems of the overall network structure and node structure to analyze the spatial structure characteristics of the Hangzhou tourist route network;According to the time characteristics of the research data,a comparative analysis of the characteristics of the tourist route network with the tourist staying time of 1 day.2 days,3 days and above was conducted.Finally,From the location of network nodes,the distance between nodes,the type,level,and popularity of nodes,etc,analyze the influence factors of travel route network.The results of the study are as follows:(1)The geographical concentration index and Gini coefficient of Hangzhou tourist attractions are 60.66 and 0.714 respectively.Attractions are unevenly distributed in space.the main source of tourists is Beijing,Shanghai,Nanjing and Guangzhou,the correlation coefficient between the distance from the tourist source to Hangzhou and the number of tourists is-0.451,and there is a distance attenuation effect.(2)The overall density of the tourist route network in Hangzhou is 0.18.The overall level of the network is slightly lower and it belongs to a sparse network.(3)The Hangzhou tourism route network has a clear core-periphery structure.There are 19 scenic spots in the core area,which are concentrated in the urban area of Hangzhou.There are 35 scenic spots in the peripheral area and are scattered among various districts and counties.The role status of various scenic spots shows that West Lake Scenic Area is the core of tourism.Lei feng Tower,Ling yin Temple and Qing he fang Historic District are the core of the sub-tourism in the network.There are 15 important tourist attractions,among which Qian dao Lake Scenic Area is An important gathering and transit center in Chunan County There are 9 general tourist attractions and 26 edge tourist attractions.(4)The density of the tourist route network for stays of 1 day,2 days,3 days and above was 0.133,0.1343,and 0.1618,respectively,and the network density continued to increase.There are obvious core-periphery structures in the tourist route network for the stay of 1 day,2 days,3 days and above,and the number of core attractions and edge attractions continues to increase with longer residence time.(5)The comparative analysis of the node characteristics of the tourist route network with the stay time of 1 day,2 days,3 days and above shows that the 3 central indicators of the West Lake Scenic Spot have the highest value,and they are always the primary distribution and transit centers in the network;Lei Feng The towers,Ling yin Temple,and Qing he fang Historic District have higher central indicators,and the distribution and transfer functions are second only to the West Lake Scenic Area.With the change of the residence time,the degree centrality and intimacy of the Xi xi National Wetland Park increased,the value of the intermediary center decreased,the function of collection and distribution increased,and the transfer function weakened;the central index value of the Qian dao Lake Scenic Area increased.The important distribution and transit centers in Chunan County,the degree-centrality and proximity-centered values of Tian mu Grand Canyon,Tai hu Lake Source,Chuiyun Tong tianhe Scenic Spot,and Yao lin Wonderland Scenic Area are all very low,but the intermediary central indicators are high.Become an important transit center in Tong'lu County and Lin'an District.(6)The tourism route network in Hangzhou is affected by the geographical location of the scenic attractions,the distance between the tourist attractions,the grade and type of the tourist attractions,etc.,and has not been significantly affected by the popularity of the tourist attractions.