Research On S Company's Marketing Strategy Based On Third Party Platform

In 2015,with Prime Minister Keqiang during the two sessions formally put forward the "Internet +" concept,from the government level began to attach importance to traditional enterprise and Internet technology integration.In fact,e-commerce itself has a low cost,high efficiency,this advantage greatly reduces the barriers to entry into the sales side of the retailer,and courier to promote e-commerce and online shopping iterations and progress.According to statistics,in 2015 China's B2C e-commerce market size has more than C2C market,and with the Lynx Mall,Jingdong Mall,only goods will be other online trading platform development,B2C e-commerce market will be more rapid development.For traditional enterprises,the cost of self-built sales platform is too high,relying on the development of third-party network marketing platform B2C e-commerce e-commerce market,the birth of the trading environment and business model.Third-party network marketing platform caused by the logistics,information flow and currency flow of the mutual division,leading to more intense competition in the industry.So for the third-party network marketing platform based on the B2C type of e-commerce business research significance is more important.This paper is divided into six parts,the first part is the introduction,which mainly introduces the writing background,purpose and significance of the study,and the research status of the theory from the domestic and international field,and summarizes the research ideas and research methods.The second part is the definition and development of relevant concepts.This chapter discusses the traditional marketing theory,the concept and development of e-commerce,and summarizes the characteristics of the B2C e-commerce enterprises based on the third-party platform.In the third part,the author analyzes the current situation of S company,and analyzes the problems existing in the marketing process from the angle of enterprise marketing strategy.The fourth part is based on the third part of S's marketing analysis,to explore how to develop corporate marketiag strategy.First of all,take Tianmao Mall as an example to analyze the marketing strategy adopted by e-commerce enterprises based on third-party platform,and use 4Ps marketing tools to analyze the specific choice of S's marketing strategy.In the fifth part,the development prospect of the enterprise is predicted,and the feasibility analysis of S marketing strategy is discussed.And the guarantee measures should be taken in the implementation of marketing strategy.The sixth part,summary and prospect.