| The frequent mention of tourism in document no.1 of the central committee reflects the deepening understanding of the law of the development of tourism industry and the role of the coordinated development of economy and society.According to the report of the 19 th national congress of the CPC in 2017,major social contradictions in China have been transformed into contradictions between the people's growing need for a better life and the unbalanced and inadequate development.The proportion of rural residents in China accounts for 42.65 percent of the population,and the economic income of rural residents keeps increasing,and the rate of travel increases year by year.Therefore,it is of great significance to study rural residents' tourism to construct a reasonable tourism pattern,highlight the value of tourism,reflect social equity,improve national quality and promote economic development.Based on xi 'an rural residents as the research object,this paper adopts the method of questionnaire and interview,mainly for xi 'an rural residents' tourism consumption activities in front of the major tourist behavior factors are studied,mainly from the tourism motivation,tourism information gathering and learning,perception of tourism,tourist attitude,tourist decision-making for the five main aspects of analysis,and combined with the research of xi 'an county rural residents' demographic characteristics of the need for this article research on travel behavior different degrees of influence five aspects.The end of this article is mainly based on xi 'an county rural residents travel behavior research analysis summarized respectively from the government,tourism management departments,travel agencies,the media,individual rural residents and rural residents in this paper five levels of demographic characteristics,analysis of the five aspects of tourist behavior research combined constructive,original,specific can promote xi 'an rural residents' travel behavior corresponding countermeasures and suggestions. |
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