Research On Cooperatives Adoption Intention In Grain Technology Diffusion

Agriculture is in a fundamental position in our country,and it is the foundation of social stability and economic development.As the foundation of agriculture,grain plays a crucial role in safeguarding national security and stability.The increase in grain production cannot be achieved without the support of grain technology.The proliferation of grain technology can not only improve the efficiency of farmers' grain production,but also provide an important guarantee for national grain security and building a strong grain country.At present,there are many achievements in grain technology in China,but the adoption rate of grain technology is low,and the adoption of grain technology is not effective.Only a small part of grain technology can be effectively extended to farmers.Therefore,it is necessary to increase the proliferation of grain technology and promote the promotion of grain technology.At present,there are many ways and means of food technology proliferation.Farmers' professional cooperatives are one of the important carriers for building modern agriculture and enhancing the vitality of rural development.They can give full play to cooperatives to help farmers,increase the functional role of peasants and rich farmers,and give play to their connections to farmers.The role of bridges with governments,universities,research institutes and enterprises to promote the demonstration,promotion and application of grain technology will play an important role in the grain technology diffusion.Therefore,this paper mainly studies the factors that affect the adoption of grain technology in cooperatives in the process of grain technology diffusion,analyzes their willingness to adopt,and finds the best path for the adoption of food technology in cooperatives.Based on this,this paper has studied the adoption of the willingness to adopt grain technology in the county-level farmers' professional cooperatives,and analyzed the external and internal factors affecting the county-owned farmers' cooperatives' adoption of grain technology,and looked for grain technology.The best promotion path for cooperatives in the process of proliferation.This paper takes the technology reception model as the theoretical basis,constructs the model of the adoption willingness of the cooperative grain technology,puts forward the hypothesis,combines the actual survey data of the Hua County cooperative,adopts the partial least squares estimation(PLS)path model method,and uses Smart.PLS 3.0 software performs calculations to test the causal path relationships among various variables,analyzes and ranks the factors affecting the willingness to adopt the cooperatives' food technology,and finds the best route for cooperatives' grain technology promotion,and proposes policy recommendations based on the research conclusions.The empirical research results in this paper show that: the impact of these two external factors of belief perceived ease of use and perceived usefulness and social influence,trust,adoption conditions,and market conditions among the four external factors selected for this paper is ranked as: Perceived usefulness,trust,market conditions,perceived ease of use,social influence,adoption conditions.Based on the empirical research results of this paper,to determine the grain technology diffusion path suitable for cooperatives,we must first provide a good market for grain production,policy subsidies,and other external environments,ensure the stability of grain prices,ensure smooth sales channels,and ensure cooperatives The grain technology adopted can bring benefits to cooperative members to improve the economic level of cooperative members.Secondly,a grain technology extension station should be set up in the towns where the cooperatives are located.Through the promotion of food technology instructors and related experts,the members of the cooperatives should fully understand the food technology,trust the technology,and increase understanding of grain technology.Third,the use of food technology should be based on the actual conditions of farmers and be simple,easy to understand,and easy to learn.Finally,we must strengthen the communication between cooperatives and cooperatives and with other organizations,and promote the spread of grain technology through social influence.