Customer Relationship Management Research Of Liaoning Diya Capacitor Co.,Ltd.

This paper is show that capacitor market competition is becoming increasingly fierce in the domestic,the capacitor manufacturers have been rising in south,and the whole machine market's requirements for electronic components is increasing,machine market for the original device requirements of enterprises continuously improve the background,we take Liaoning Diya capacitor Co.Ltd.as the object of study to improve the company customer service quality,enhance their competitive strength in the capacitor market for the purpose,by using the method of comparative analysis to Liaoning Diya's CRM work for comprehensive diagnosis.This is based on Liaoning Diya market department internal management processes and CRM status analysis,proposed the whole sales process,especially the customer relationship management existing in the marketing concept,customer classification,sales organization and personnel,customer information management,and other aspects.Pareto analysis method(ABC)theory analysis to re-select the target customer,reconstruction of CRM system,according to different customer group adopt differentiated service strategy.Through the establishment of taking the customer as the center of the enterprise culture,and improving the sales organization,customer's information management,and change the inspection mechanism system,in order to realize the goal of CRM reconstruction,and improving Liaoning Diya Relations with the customers,reduce customer churn,improving customer loyalty,improving enterprise competition strength in the capacitor market,to increasing enterprise economic benefit.