Technological Innovation,Service-oriented Manufacturing Business Model For Profitability Study On The Mechanism Of Joint Action

In recent years,due to the increasingly intensified market competition,increasing diversification in consumer demand,and the difficulty of individualized and low-cost expansion models,more and more Chinese manufacturing enterprises are stimulating their business development through technological innovation.After 2010,with the full implementation of science and technology and the "2025" strategy made in China,manufacturing enterprises are driven by business model innovation with a view to achieving sustainable development.In this process,both technological innovation and business model innovation co-exist in the development of enterprises,which compete with the resources of enterprises and break the balance of the original resource allocation of enterprises,thus affecting the profitability of enterprises and causing the fluctuation of corporate income and profits.Therefore,how to optimize the allocation of resources,maintain its dynamic balance in order to adapt to the trend of service-oriented manufacturing enterprises,and clarify the mechanism of the joint action between manufacturing business technological innovation and service-oriented business model on the profitability of enterprises has become an important reality for manufacturing enterprises Subject,is also the current academic research hotspot.Based on the theory of service-oriented manufacturing,technological innovation and their impact on the profitability of enterprises,this dissertation is divided into three parts:service-oriented service model(SSP),customer-based service model(SSC),and application-based service model(SSA).At the same time,this article from the technical innovation and service-oriented manufacturing business model innovation two factors,starting with 108 GEM-listed manufacturing enterprises as the research object,conducted a correlation analysis,regression analysis and other multi-level analysis,thus revealing in the process of China's manufacturing services transformation,technological innovation and service-oriented manufacturing business model innovation on the corporate profitability of the joint mechanism.The results show that:(1)Differentiated impact of different service-oriented business model innovations on corporate profitability:the business model innovation of SSP and business profitability are inverted U-shaped,SSC model innovation and corporate profitability exist U-type relationship,and SSA model innovation and corporate profitability does not have a significant relationship;(2)manufacturing technology innovation on corporate profitability positive promotion effect is not significant;(3)service-based manufacturing business model innovation,technological innovation on corporate profits Capacity exists some positive joint effect;(4)Technological innovation and service-oriented manufacturing business model innovation decision-making situation and its profit effect.This paper expands the research on the multi-factor joint action of the profitability of enterprises,enriches the related theory of the dual innovation drive on the service-oriented manufacturing enterprises,and also provides guidance for the manufacturing enterprises to better realize the service transformation and upgrading.