The Research On Cost Management Optimization Of Longquan Villa Project From The Perspective Of Supply Chain

Under the background of economic globalization and diversification of customer demand,the market competition is becoming increasingly fierce.Enterprises can not meet the needs of market changes only through self adjustment of their own resources,and the market competition has changed from competition between individual enterprises to competition between supply chains.The cost of supply chain management and supply chain management as an important part of the success has been a lot of real estate enterprises as competition,so that developers can realize the optimization of project cost through the coordination and control of the entire chain,contribute to the real estate developers to strengthen and improve the establishment of cost control system,improve the economic efficiency of enterprises.To improve the real estate industry structure,enhance the core competitiveness of enterprises,realize the real estate supply chain benefits leap.This paper first analyzes the status quo of China's real estate industry,points out the urgency of the current cost management of real estate development enterprise's sustained and healthy development of the real estate enterprises,and the supply chain cost management ideas into the cost management of real estate.Then the core idea of supply chain cost management to establish the supply chain structure of the real estate industry situation,the real estate supply chain,the three phase of the cost structure of the decomposition and analysis of supply chain costs at each stage of real estate enterprises.Next through the supply chain cost analysis of the real estate development enterprises,puts forward the optimization method of cost control,through the following four stages:the first stage is the overall objective of the supply chain of real estate;the second stage is to determine the structure of real estate supply chain related enterprises and supply chain;the third stage optimization model of supply chain;operation and improvement of fourth stages of the supply chain to supply chain cost management in Longquan Meishu project.