Research On The Influence And Countermeasures Of Third-party Payment On Traditional Business Of Commercial Banks

With the strong demand for payment channels,payment textures,and payment products from Internet payments,third-party payment agencies were created,and major commercial banks formed two major core players in the Internet payment industry.In the early stages of development,third-party payments acted as a middleman between merchants and commercial banks,and maintained a single cooperation relationship with commercial banks.In 2004,Alipay's innovative transaction guarantee model effectively solved the credit problem in online transactions,and the third-party payment market quickly emerged.With the development and maturity of quick payment and mobile payment,third-party payment agencies have accumulated a large amount of user data,and have continuously penetrated and challenged the traditional banking model with their convenient,efficient,and novel forms of payment,its astonishing speed of development has forced commercial banks to carry out innovative reforms.Commercial banks are bound to change their product mix and improve their business models in this external environment.Faced with the emergence of third-party payment and inter-bank competition,the third payment platform and commercial bank how to rationally plan the development model and further deepen the cooperation,not only affect the win-win situation of both parties,but also relate to the healthy development of China's modem payment system.This article analyzes the impact of third-party payment on commercial bank deposit and loan business,intermediary business income,customer resources,and information security,a nd through the comparison of operational data over the years,it analyzes the impact of third-party payments on the deposit and loan business and intermediary business income,at the same time,it collected data on annual reports disclosed by 14 listed commercial banks,completed an empirical analysis of the effects of third-party payment scale on commercial bank deposits,loan business,and intermediary business income,established a random effect model,and obtained deposits for commercial banks,Different effects of loan business and intermediary business income:There is indeed a certain positive impact on the deposits business of commercial banks,but the impact on the loan business is not obvious,but there is a certain role in promoting the intermediary business of commercial banks.Based on the research and analysis,this paper puts forward some countermeasures that commercial banks should take in response to the fierce competition of third-party payment platforms,mainly from four aspects:reform of traditional businesses,Innovate and develop new business,improvement of risk control,and construction of professional personnel.Discuss how commercial banks should seek cooperative relationships on the premise of coexistence with third-party payment platforms,and make each other's advantages and avoid disadvantages to achieve win-win cooperation.It provides some research references for China's commercial banks to further improve their operating efficiency and enhance their profitability.