Study On Evaluation Of Economic Value Of Tourist Scenic Spots In Qinghai Province

As a kind of public goods,tourism scenic spot resources have long been ignored.In recent years,along with the tourism?s rapid development,the contradiction between protection and development of tourism scenic spot is becoming more and more serious.The evaluation of economic value of tourism scenic spot is an important measure to develop all-for-one tourism,but also to realize the effective protection and rational development of scenic spot resources.Qinghai province has rich tourism resource type,high quality,but the ecological environment is fragile,thus,this paper relies on Qinghai Social Science Planning Project?Study on Evaluation of Economic Value of Tourist Scenic Spots in Qinghai Province-case study of Qinghai Lake and Taer Lamasery scenic spot??ID:15020?,Based on the research status at home and abroad,combined with the actual development of tourism in Qinghai Province,taking the Qinghai Lake Scenic Spot as a case study area.Based on questionnaires and statistical yearbook data,using zonal travel cost method?ZTCM?and contingent value method?CVM?to conduct economic value comprehensive evaluation of scenic spot,and using related correlation analysis method to analysis influencing factors of recreational value.Economic Value Evaluation and Comparative Study of Scenic Spots.The research results provide theoretical guidance for the effective protection and reasonable development of scenic resources,and has important practical significance for the realization of the“ecological establishment of provinces”in Qinghai Province and the establishment of the strategic goal of establishing a highland tourism province and the effective integration of the Silk Road Economic Belt.Through the systematic research above,this paper summarizes the following conclusions:?1?The economic value of tourism scenic spots consists of use value and non-use value.The use value is divided into direct use value and indirect use value.The direct use value consists of recreation value and cultural research value,and the indirect use value is ecological service value,non-use value is dividede into existence value,option value and bequest value.?2?the total economic value of Qinghai Lake scenic spot is 2.402590935×10¹³yuan in 2014,of which the use value is 2.4025862×10¹33 yuan and the non use value is4.735×10⁷ yuan,reflecting the current economic,ecological and social benefits of Qinghai Lake scenic tourism development is remarkable.?3?The ecological service value of Use value is 2.401609×10¹³yuan,the recreation value is 4.397×10⁹yuan,the cultural research value is 1.250×10⁹yuan,on the one hand,indicating that the protection of Qinghai Lake scenic spot is the first and the development is the second;on the other hand,indicating that the Qinghai Lake scenic spot still has the problem of unbalanced development in economy,ecological environment,and social benefits.?4?The option value of the existing value of 2.599×10⁷yuan,heritage value is1.744×10⁷yuan,non-use value is 3.92×10⁶yuan,shows that people pay more attention to the resources and environment protection of Qinghai Lake scenic spot,the sense of responsibility and recognition degree of effectiveness are improving.?5?Currently,the influencing factors of recreational value of Qinghai Lake scenic spot range from strong to weak is travel expense,education degree,age,income,and occupation.Finally,based on the detailed analysis of the economic value of Qinghai Lake scenic spot and the existing problems,formulated the build wisdom tourism scenic spot,improve tourism competitiveness;implemented the"travel+"pattern,promote the integration of tourism and related industries;strengthening the construction of infrastructure of the scenic spot,improve tourism public service system;enrich tourism products system,deepen the reform of the supply side;stepping up efforts in supervising the tourism market;in accordance with the specification of tourist market;optimizing the scenic spot service and management level,improve tourist satisfaction;strengthen the"area"linkage development,scientific and effective in the Silk Road Economic Belt Effectively and other related measures to enhance the economic value of tourism scenic spots in Qinghai Province.