Research On DJI's Growing Driving Forces From The View Of Born-Glogal Enterprise

SZ DJI Technology Co.,Ltd.is the leader in the consumer-grade drone industry at the moment,and its successful development process can not help attracting attention.In the process of rapid development of DJI,what are the driving forces to promote the rapid growth of the company? How can these driving forces provide inspiration to the rapid internationalization of SMEs in the manufacturing industry? On these issues,it has profound research value and practical significance.Firstly,through the research on the related literature of the born-global enterprise and the analysis of the case of DJI by the method of the literature review and the case analysis,it is found that the internationalized behavior pattern of DJI is more in line with the general characteristics of the bornglobal enterprise.This article will examine the company's growth driving force from the perspective of the born-global enterprise.At the same time,using the life cycle theory,the company's growth process is divided into three stages: start-up,development,and breakthrough,to construct the framework of DJI's growth driving force.And using the hypothesis method,put forward reasonable assumptions: The growth driving force of DJI is mainly composed of the niche market,entrepreneurship,network,organization learning,and the company's core competencies,and have evolved at different stages of the company's development.Then,based on the framework,according to the behavioral characteristics of DJI's three stages: start-up,development,and breakthrough,to analyze the specific composition of the driving force during the company's growth,and their developments.It verifies the hypothesis and concludes that the growth driving force of DJI is mainly composed by the niche market,entrepreneurship,networking,organization learning,and the company's core competencies,and it has evolved at different stages of the company's development.Finally,the conclusions gives inspiration to the rapid internationalization of other manufacturing SMEs.First of all,at the beginning of the venture,it is necessary to identify market opportunities and orientate the enterprise' position.Then,entrepreneurs or managers need to enhance their entrepreneurial spirit constantly.In addition,carry out the international resource management at corporate governance.Second,expand the organization learning method.lastly,train the company's core capabilities and improve the company's core competitiveness.