A Research On Light Assets Manangement Of Country Garden

In recent years,the real estate market has come to a new spring in response to the national policy call to increase the rate of urbanization and to go to the stock rate.The traditional real estate industry is a typical capital intensive industries,namely heavy asset management mode of real estate development,the whole industry chain covers all inclusive,got enormous profits.However,the model used in the operation of heavy assets will undoubtedly cause a large amount of funds to be occupied,resulting in a great increase in liabilities.In addition,from the operation situation of China's real estate enterprises,enterprises generally has its own weak capital need external financing,and bank loans has become the main form of external financing,but the tightening of bank loans in recent years,leading to the real estate enterprises are facing increasingly severe financial pressure.Moreover,with the implementation of the "restriction purchase" policy in some cities in China at the end of 2016,and the strengthening of the government's macro regulation and control of the real estate market,the real estate market is slowing down.Therefore,if we want to maintain sustained and rapid expansion in the tight market and fierce competition in the real estate industry,enterprises should seek innovation in operation mode."Light asset operation mode" has become a hot trend of real estate transformation and upgrading.The light asset mode does not require the real estate developers to operate the whole process.Enterprises often act as a manager,participant,operator or professional manager in the whole real estate development investment chain.At present,Country Garden has begun to test water and light asset operation mode,and whether it is necessary for Country Garden to adopt light asset operation mode,and how to locate the direction of light assets operation in Guangxi,and what measures can be taken,all these problems need to be solved.To solve the above problems,this paper makes a contrastive analysis of the real estate enterprises in light and heavy asset management model,then introduced the domestic and foreign real estate enterprises experience of asset light operations from abroad is selected Tishman company,domestic is selected by Wanda company,asset light business model research excellence to provide reference for Chinese housing the real estate enterprise transformation.Based on the case of Country Garden,a famous real estate enterprise in China,this paper analyzes the necessity of the road of light assets in Country Garden and the advantages of its light assets operation.According to the characteristics of Country Garden and its measures taken in the exploration stage of light assets operation,this paper puts forward the train of thought and plan for Country Garden light asset operation,and finally makes a summary.