Research On The Corporate Business Marketing Strategy For Hainan Branch Of Agriculture Bank Of China

With domestic economic growth slowing,the period of rapid growth in bank earnings is over.The banking industry will enter into a new normal of increased competition,rapid rise of Internet finance and narrow spread.The corporate business has always been the core business and the main profit pillar of commercial Banks.For ABC Hainan Branch,the corporate business has always been the most important source of revenue and profit.The steady development of the corporate business has not only become a solid support for other business,but also made irreplaceable contributions to the reform and innovation of the bank.Therefore,it is of great practical significance to develop a marketing strategy suitable for the corporate business of ABC Hainan Branch for promoting the development of corporate business as well as the Bank.The article firstly reviews.and summarizes the research status of commercial bank marketing in China and abroad.Then the development of ABC Hainan Branch is introduced.Based on the author's work experience of corporate business in ABC Hainan Branch for years,the article analyzes the current situation,problems and marketing environment of the corporate business marketing of ABC Hainan Branch.At the same time,the SWOT theory tool is used to comprehensively analyze the advantages,disadvantages,opportunities and threats of ABC Hainan Branch in the corporate business marketing.Based on the above analysis,the article clarifies the market segmentation,target market selection and market positioning of ABC Hainan Branch.Then the article puts forward the practical and feasible business marketing strategy of ABC Hainan Branch in product,price,place and promotion.Finally,to realize the effective landing of the corporate business marketing strategy,the corresponding countermeasures are put forward.The article puts forward the approaches to corporate business marketing strategy and implementation Suggestions,hoping to solve ABC Hainan Branch brought to some actual problems encountered in the corporate business marketing,and provide beneficial discussion on the marketing strategy innovation.The article consists of seven parts,includes preface,research status at home and abroad,the present situation and existing problems and reasons of corporate business marketing of ABC Hainan Branch,analysis about.corporate business marketing environment of ABC Hainan Branch,marketing strategy of corporate business of ABC Hainan Branch,advises on corporate business marketing strategies of ABC Hainan Branch,consequent conclusion.