The Research On The Development Path Of Xinluo Passion Fruit Industry From The Perspective Of Creative Agricultural

Creative agriculture's core value is able to pull the development of relative industries,build industrial clusters and enhance the overall value of the rural areas.In China,because of the demand on ecological,healthy agricultural products,consumers request personalized experience increasingly.The development of creative agriculture will along with the economic society continues to improve and maintain fast growth momentum.Especially at the end of February 2017,Fujian department of agriculture issued the "Key Points of Fujian Planting Industry in 2017",which point that passion fruit become the major object.Passion fruit industry is an important industry in Xinluo district of Longyan city.From the perspective of creative agriculture in regional economy,through present situation of passion fruit industry and influence factors of investigation,the mathematical evaluation method to evaluate resources,to propose the countermeasure on the industry development.Take a case study of xinluo district of longyan city in the mountainous area of western fujian province as an example,this paper starts with the basic theory of creative agriculture,analyses the present situation on the development of passion fruit industry.Use the AHP analysis method which based on the establishment of the grading index and judgment matrix of AHP to figure out the conclusion of weight value.While qualitative and quantitative evaluation of Xinluo district from the perspective of creative agriculture,passion fruit industry development of Xinluo district the influence factors of passion fruit industry development in-depth analysis;On the basis of this,first put forward the countermeasures for the development of the passion fruit industry in Xinluo district from the macro level,and propose the corresponding development paths from the perspective of creative agriculture.Second from micro level to passion fruit industry development,for example,focus on the market,ideas,policies,culture and other directions to make recommendations.Finally,by summarizing the overall situation,this paper puts forward relevant countermeasures and suggestions,so as to provide valuable reference for the development of passion fruit industry in Xinluo district.