Research On The Transformation Of Business Model Of Traditional Retail Industry Under Sharing Economy

As the most popular business model in recent years,the sharing economy is centered on the use of technology platforms to efficiently integrate a large number of idle resources to meet the diverse needs of consumers.The sharing economy has activated a large amount of idle and excess resources and provided a platform for the sharing of potential resources.These resources are obtained by people at a very low transaction cost,which maximizes resource matching efficiency and benefits both the supply side and the demand side.At the same time,the development of the traditional retail industry(mainly the offline retail of entities)has become increasingly difficult.In addition to the impact of the rapid development of e-commerce,the traditional retail business model has been unable to fully meet the changes in the concept of consumers under the sharing economy.This article mainly adopts literature research,comparative analysis and case study methods to review the sharing economy and traditional retail related content,adopt the value chain and value improvement as basic strategies,and follow the changes in the environment--changes in business model elements--exploration of business models.Innovative research ideas,analyzing the changes in the various elements of the traditional retail business model under the sharing economy,pointing out the dimension and path of traditional retail business model innovation,and analyzing the case of Suning cloud quotient successful transformation from the perspective of sharing economy.In the end,put forward the relevant recommendations of the traditional retail business model innovation from the perspective of the sharing economy.The main contributions of this article include two aspects.First,the application of the existing sharing economy has been expanded.Through combing,integrating,and refining the literature on sharing economy keywords,combined with the current expanding sharing economy,the concept of sharing economy based on shared cases of “traffic and accommodation” has been expanded,and the scope of application of shared economy concepts has been expanded to serve as a follow-up sharing economy.Business ideas provide broader ideas in the application of more traditional fields.Secondly,they have made innovations in the research perspective of traditional retail transformation and innovation.At present,most researches on retail transformation are based on internet,big data,and 020 perspectives.This paper attempts to use the shared economic thinking to conduct research on physical retailing that is currently in a critical transition period,and provides new ideas and perspectives for theoretical research on retail transformation.