Study On The Influencing Factors Of Tourism Decision-making Of Young Travelers Under The Mobile Internet Environment

The progress of mobile Internet technology is increasingly changing the lifestyle of the public and has a significant effect on the way of tourism consumption decision.Therefore,more and more people select the mobile Internet device for travel,accommodation and reservation of tourism products,especially these young people,with high acceptance of new things and mastery of network business activities,they tend to make use of the mobile Internet device to make their tourism consumption decisions.Against the background of mobile Internet,in view of the growing special group of young tourists,it is particularly important to carry out deep research on the influencing factors of this special group for tourism decision-making.This paper is divided into five parts: the first part is introduction,which mainly introduces research background,research purpose and significance,research framework and technical route,research method and innovation of this paper;the second part is the literature review,this paper gives a comprehensive review around the mobile Internet,consumer decision-making,tourism consumption decision and other key concepts and travel consumption decision-making behavior theory,then it gives reasonable definition of core concepts involved in this research work and theoretical basis;the third part is the research design,including research model,research hypothesis and questionnaire design and correction;the fourth part is the empirical analysis,based on the research model,used the data collected by questionnaires and applied statistical analysis tools,this thesis verified the research hypothesis;the fifth part is research conclusion and suggestion.This study shows that lots of factors have positive influence on young tourists' travel consumption decision-making under the mobile Internet environment,including perceived usefulness,perceived reliability,perceived usability,information quality,online shop servicequality and image and reputation of online store,especially perceived usefulness.In view of the above research results,this paper puts forward some corresponding suggestions from two dimensions : young tourists and tourism enterprises.For young tourists,they should enhance the operating ability of mobile Internet device,so that they can more easily obtain tourism product information.In addition young tourists also need to expand sources of information,make full use of information and increase tourism knowledge from many aspects,so as to make a reasonable decision of tourism consumption;for tourism enterprises,they should ensure the timely update of tourism information and push these information to the intelligent mobile Internet device to make tourist rely on them.At the same time,enterprises also need to provide personalized travel services for young visitors,analyze the preference of tourism consumption and consumption trends and serve them with required products,thus they could truly meet the personalized needs of this specific groups of tourists.Finally,tourism enterprises should make rational use of mobile intelligent terminal to integrate marketing strategyies,and enhance the reputation and image of tourism enterprises.