Research On HEYTEA Chaining Development

Tea culture has a long history in China,and there are more than 100 countries and regions in the world who enjoy drinking tea.With the quickening pace of life and the increasing pressure of work,the traditional slow tea drinking mode is not suitable for urban young people.However,tea drinks have health benefits,natural quality,and cultural recognition of tea,so that there is a huge development space in the tea market.In this market,the new type of tea drinking brand,like HEYTEA,is a new type of tea,which has been improved after the improvement of taste and appearance.It is a fast development for the young market.However,the entry threshold of this industry is low,and the competition is extremely fierce.In this market environment,the company has successfully obtained the favor of consumers and investors through product innovation and brand development.To grow into a beverage giant like Starbucks,to become a more influential brand,the HEYTEA ceremony is blocked and long.HEYTEA retail development pattern choice,by identifying the pros and cons of this development mode,review and the development of tea,analyses the development process of the challenges and opportunities,advantages and disadvantages,compared with several other types of development at home and abroad a good "1828 wang lao ji",nai ? snow tea,because of the taste of tea,Starbucks developing worth learning and using for reference,find can complete several aspects of the enterprise development,Including focusing on product quality,standardization and innovation;Optimize marketing methods;Improving the talent system;Paying attention to brand building and protection;Value the consumer experience.These five dimensions are beneficial to the development of tea chaining.It is also expected to provide some reference for other new tea industry.