Research On The Business Transformation And Financial Performance Of Communication Enterprises

In 21 th Century,with the rapid replacement of the product,the shortening of the life cycle of the industry and the full business opportunity,the enterprises inevitably have to carry out different levels of business transformation.The success of the transformation determines the continued health of the enterprise.Only if we understand the transformation,we can make the transformation plan better,change the enterprise strategy and make the enterprise develop better.It takes a long period of time and meticulous planning for business transformation.Good start is half of success,how to do the first step is important.This paper summarizes the motivation of enterprise transformation and classifies the mode of transformation with different standards.At the same time,this paper takes the business transformation process of Talkweb as the research object,and makes a concrete analysis on the motivation and financial performance of its business transformation.Since 1997,Talkweb has been put into the telecommunications industry.The company started with software development and value-added services,and was listed in 2008 with the concept of Chinese animation first stock.However,the rapid development of communication technology and mobile phones has led to the explosive growth of the wireless value-added industry.The growth of the animation market scale is not obvious,and it cannot be abandoned for the enterprise to bring the expected benefit.The company has been engaged in new value-added businesses such as mobile games,mobile video and other new businesses,and actively nurturing education business.In the past few years,Talkweb has increased the progress of the integration of resources and carried out the construction of educational ecosphere in an all-round way.By the end of 2016,the proportion of education income was nearly 70%,and the company's business was successfully transformed into online education.This paper proposes that enterprises should actively consider the business transformation in the face of internal and external environment changes.From the case of Talkweb,we have gained many experiences for reference in the transformation of communication industry.First of all,we should make full strategic planning before transformation,including financial planning and talent pool.Secondly,we should always pay attention to environmental changes,including technological upgrading and the development of the industry.In transition,we should seize the opportunity to pay attention to consumer spending habits,business related infrastructure construction and whether there is positive policy guidance.